B&T
B&T is a leading voice in the Australian marketing, media, and advertising industries, delivering insightful journalism, premium content, and industry-leading events. With a history dating back to 1950, B&T has evolved from a print magazine into a multi-platform brand that connects readers and clients with the most relevant content through data-driven insights.
My Role
I worked across multiple facets of B&T’s brand, overseeing creative direction for print, digital, and event branding. My responsibilities included:
Magazine Design – Layout, typography, and visual storytelling for print and custom publishing.
Event Branding – Developing unique identities for B&T’s high-profile industry events.
Partner Content – Collaborating with sponsors and partners to create engaging visual content.
B&T Magazine
As the foundation of the brand, B&T Magazine delivers in-depth analysis and thought-provoking industry content. I was responsible for:
Designing engaging editorial layouts that balance readability and aesthetic impact.
Creating visual narratives that align with B&T’s brand identity.
Ensuring consistency across print and digital formats.
CREATIVE DIRECTION | ART DIRECTION | EVENT DIRECTION | ILLUSTRATION
B&T Events
B&T curates some of Australia’s most influential industry events, drawing thousands of attendees. I played a key role in shaping the branding for:
B&T Awards
One of the most prestigious nights in Australian advertising and marketing, the B&T Awards celebrate excellence across the industry. My work included:
Event branding and identity design.
Stage and environmental graphics.
Promotional materials for digital and print campaigns.
Women Leading Tech Awards
Dedicated to recognising the achievements of women in technology, this event required a bold yet refined visual identity. I was responsible for:
Logo development and event branding.
Print and digital collateral design.
Stage and presentation design.
30 Under 30 Awards
Celebrating the next generation of industry leaders, this event needed an energetic and youthful aesthetic. My contributions included:
Developing a vibrant visual identity.
Social media assets and marketing collateral.
Event signage and stage design.
CREATIVE DIRECTION | ART DIRECTION | EVENT DIRECTION | ILLUSTRATION
