White Ribbon Australia
Project Overview:
White Ribbon is a leading organisation dedicated to preventing male violence against women. They sought a campaign that would resonate with men and boys across Australia, raising awareness and prompting action.
The Challenge:
Tackling sensitive social issues requires a thoughtful and engaging approach. The campaign needed to strike a balance between urgency and accessibility while ensuring strong emotional engagement.
My Role:
I developed the core idea for the script and was responsible for storyboarding, filming, lighting, editing, and gradingthe final campaign visuals. My hands-on involvement ensured a cohesive and powerful message throughout all production stages.
The approach:
To create an authentic and impactful campaign, I designed a heartfelt narrative featuring real voices from diverse backgrounds. The campaign was adapted into multiple formats, including 60, 30, and 15-second TVCs, ensuring strong reach and engagement across platforms.
CREATIVE DIRECTION | ART DIRECTION | VIDEOGRAPHY | ANIMATION